Graphic announcing the Festival Hall Seat Campaign.

The City of Pembroke, Town of Petawawa, and Township of Laurentian Valley are excited to announce the launch of the Festival Hall Seat Campaign.

Together with strategic partner Eventure Entertainment, the three partnering municipalities will be renovating the interior of Festival Hall Centre for the Performing Arts. This project will be centred around the replacement of the theatre’s seats, which have been in place for the entire 42-year history of the hall.

The project will begin with a funding boost from the Government of Canada, as a grant in the amount of $76,040.87 has been received from the Canada Cultural Spaces Fund. Ce projet a été rendu possible en partie grâce au gouvernement du Canada.

City of Pembroke Councillor Christine Reavie explained, “this funding from the Canada Cultural Spaces Fund shows the cultural value Festival Hall has for both residents and visitors in our region. We are very grateful for the support and confidence in this renovation project from the Department of Canadian Heritage.”

Now, the Festival Hall Seat Campaign begins as the project partners turn to our community to ask for its support. The Festival Hall Seat Campaign will allow individuals, businesses, or organizations to sponsor a seat within the theatre for $150. This sponsorship is eligible for a charitable tax receipt and can be made online at or at the municipal offices of the City of Pembroke, Town of Petawawa, or Township of Laurentian Valley. All funds raised through the campaign will go towards renovations at Festival Hall. Full sponsorship packages with further options are available for interested individuals, businesses, and organizations by contacting Festival Hall Managing Director Rick Wharton at

“This is a great chance for local residents, businesses, and organizations to get involved and share a sense of community pride by supporting Festival Hall. Countless artistic, cultural, and civic events over the past four decades have been enjoyed here,” said Town of Petawawa Councillor Murray Rutz.

Township of Laurentian Valley Councillor Jen Gauthier added, “all three partnering municipalities and our strategic partners in Eventure Entertainment are working to ensure this campaign runs smoothly. We all share the vision of a renovated Festival Hall standing proudly in our community.”

The project aims to complete in March 2022 to allow for a grand reopening of Festival Hall in the weeks to follow.

Managing Director of Festival Hall and Eventure Entertainment Rick Wharton said, “the Festival Hall Seat Campaign will enhance and update our theatre. This project will make Festival Hall more comfortable and accessible for guests now and for generations to come so everyone is able to enjoy arts and culture in our community.”



Elijah McKeown, Tourism and Digital Media Officer | 613-735-6821 ext. 1515