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For immediate release – January 19, 2023
Pembroke, ON. The Township of Laurentian Valley, the Town of Petawawa, and the City of Pembroke are pleased to announce the final phase in the Service Concierge program in their communities with support from Enterprise Renfrew County. The program is designed to provide businesses with a tailored and customized opportunity to work with local consultants in the areas of digital media, finance, and beautification. The program includes a series of workshops to encourage collaborative networking and further education.
The first series focused on digital media at the beginning of 2020. This series consisted of an audit with face-to-face consultation to provide personalized support. A series of workshops were offered virtually that covered further training and education on the topic.
The second series focused on finance. This series consisted of five (5) workshops offered virtually with interactive access to certified accountants.
The final series on beautification is coming up in February, 2023. This series is all about merchandising and consumer behaviour in the physical environment. Join specialist Carey McMaster of TRAICON as she delivers a 4-part program tailored to our service industry. Learn how first impressions go a long way for your business and how branding your storefront creates a positive consumer experience.
The series will be offered over 3 days in a mixed format and registration for the program provides participants access to each session offering. The sessions are broken down into:
Monday, February 27th:
Part 1: Storefront Beautification
This in-person workshop will look at how in business, first impressions really count – especially in today’s retail environment. Retailers expend a great deal of brainstorming and budget to create on-brand experiences inside a store but miss opportunities existing outside the front door. Boost your business’ curb appeal to take control of first impressions.
Part 2: Merchandising
Merchandising is a proven, effective way of increasing sales in your retail store. And all it requires is forethought, preparation, and a thorough understanding of customer behaviour. It is how products in a store are displayed and presented in order to encourage customers to buy. This includes shelf layout, promotional signage, foot traffic paths and pricing.
Merchandising is important for retailers looking to cultivate their brand, improve the experience of customers, compete with others in the sector, and drive sales.
Attendees have the option to attend in-person or virtually for these sessions.
Tuesday, February 28th: Consumer Behaviour
Understanding consumer behaviour is important for businesses because it can help them to make better decisions about their products and services. By understanding why people purchase certain products and how they use them, businesses can adapt their offerings to better suit the needs and wants of their target market.
This session is being offered virtually.
Wednesday, March 1st: Brand Identity
Branding ensures you have a prominent position in the marketplace and gives your company personality and meaning. Brands affect buying behaviour by fostering loyalty and ongoing sales. Over time your brand becomes associated with a level of credibility, quality, and satisfaction in the customer’s mind.
A unique brand can have an enormous impact on your bottom line by giving you a competitive advantage over your rivals and helping you acquire and retain customers.
This session is being offered virtually.
Participants must register and pay the workshop fee in advance. Workshop fees are $30 plus HST and any applicable online processing charges. Registrants receive access to all 3 days and the four sessions being offered. Lunch and snacks will be provided to the in-person attendees.
More details on the beautification workshops and links to online registration can be found by visiting www.lvtownship.ca/business.
For further information, please contact:
Christine Mitchell, Economic Development Officer – Town of Petawawa
613-687-5536 ext 2021 | cmitchell@petawawa.ca
Angela Siebarth, Economic Development Officer – The City of Pembroke
613-735-6821 ext 1500 | asiebarth@pembroke.ca
Katie Tollis, Community Development Office – Township of Laurentian Valley
613-735-6291 ext 208 | ktollis@lvtownship.ca
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